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This is Our Work
I help brands connect with their customers with creative vision and unforgettable campaigns.
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Sneh Polymers — Brand Refresh & Industrial Visual System
BRIEF
Sneh Polymers needed to modernize their existing visual identity to stay relevant and competitive in a contemporary B2B market, without alienating their established industry presence. The objective was to evolve their legacy logo into a cleaner, minimal mark paired with their core tagline, “We weave relationships.” As the project progressed, the scope expanded into a unified on-site and client-facing communication system across their manufacturing plants and corporate touchpoints.
WHAT WE DID
Brand Identity Refresh: Simplified and refined the existing logo into a solid, contemporary mark with updated brand colors and tagline integration (“We weave relationships”).
Environmental & Facility Branding: Designed motivational posters, directional signage, machinery labels, and staff nameplates tailored for use across their manufacturing premises and plant floors.
Corporate Profile & Pitch Deck: Developed a professional company profile and client presentation to showcase their technical infrastructure, advanced machinery, production capacity, and quality standards to potential B2B partners.
Sneh Polymers needed to modernize their existing visual identity to stay relevant and competitive in a contemporary B2B market, without alienating their established industry presence. The objective was to evolve their legacy logo into a cleaner, minimal mark paired with their core tagline, “We weave relationships.” As the project progressed, the scope expanded into a unified on-site and client-facing communication system across their manufacturing plants and corporate touchpoints.
WHAT WE DID
Brand Identity Refresh: Simplified and refined the existing logo into a solid, contemporary mark with updated brand colors and tagline integration (“We weave relationships”).
Environmental & Facility Branding: Designed motivational posters, directional signage, machinery labels, and staff nameplates tailored for use across their manufacturing premises and plant floors.
Corporate Profile & Pitch Deck: Developed a professional company profile and client presentation to showcase their technical infrastructure, advanced machinery, production capacity, and quality standards to potential B2B partners.
Growleads — Building a Brand for B2B Demand Intelligence
BRIEF
The brief was to create a distinctive brand identity for Growleads that could communicate its expertise in B2B Demand Intelligence. The identity needed to feel strategic, intelligent, and modern while making a complex service easy to understand. The goal was to build a flexible visual system that could work consistently across digital and marketing touchpoints.
WHAT WE DID
I was approached to develop the brand identity for Growleads, a B2B Demand Intelligence company. I worked on creating a distinctive visual identity that reflected their data-driven, strategic approach to growth. The project included defining the visual language, logo, typography, colours, and overall brand system to create a clear and consistent identity.
The brief was to create a distinctive brand identity for Growleads that could communicate its expertise in B2B Demand Intelligence. The identity needed to feel strategic, intelligent, and modern while making a complex service easy to understand. The goal was to build a flexible visual system that could work consistently across digital and marketing touchpoints.
WHAT WE DID
I was approached to develop the brand identity for Growleads, a B2B Demand Intelligence company. I worked on creating a distinctive visual identity that reflected their data-driven, strategic approach to growth. The project included defining the visual language, logo, typography, colours, and overall brand system to create a clear and consistent identity.
Drift Coffee Co. — Brand Identity for the Creatives
BRIEF
Drift Coffee Co. was conceived around the philosophy of slowing down, staying mindful, and creating room for creative thought. The objective was to build a warm, contemporary visual identity tailored to modern knowledge workers and remote creatives who treat coffee as a ritual rather than a quick caffeine fix. Steering clear of conventional industry clichés, the project called for a thoughtful design system that marries clean minimalism with relaxed, character-rich elements across packaging and digital touchpoints.
WHAT WE DID
Concept & Brand Strategy: Defined the core brand narrative around "flow, movement, and slow living" to resonate with the modern creative workforce.
Logo & Visual System: Designed an icon-free identity system governed by strict constraints—avoiding overdone coffee cups or coffee bean icons—crafted to maintain clarity from full packaging displays down to small digital favicon scales.
Custom Typography & Wordmark: Developed and refined custom letterforms reflecting smooth, flowing motion while preserving balance and readability.
Illustration & Packaging Design: Created warm, hand-drawn lifestyle illustrations and paired them with a clean typographic layout for coffee bags, cups, and brand touchpoints
Drift Coffee Co. was conceived around the philosophy of slowing down, staying mindful, and creating room for creative thought. The objective was to build a warm, contemporary visual identity tailored to modern knowledge workers and remote creatives who treat coffee as a ritual rather than a quick caffeine fix. Steering clear of conventional industry clichés, the project called for a thoughtful design system that marries clean minimalism with relaxed, character-rich elements across packaging and digital touchpoints.
WHAT WE DID
Concept & Brand Strategy: Defined the core brand narrative around "flow, movement, and slow living" to resonate with the modern creative workforce.
Logo & Visual System: Designed an icon-free identity system governed by strict constraints—avoiding overdone coffee cups or coffee bean icons—crafted to maintain clarity from full packaging displays down to small digital favicon scales.
Custom Typography & Wordmark: Developed and refined custom letterforms reflecting smooth, flowing motion while preserving balance and readability.
Illustration & Packaging Design: Created warm, hand-drawn lifestyle illustrations and paired them with a clean typographic layout for coffee bags, cups, and brand touchpoints
Moora — Digital Marketing & Festive Packaging
BRIEF
Moora is a contemporary saree brand collaborating with rural artisans across India. Specializing in traditional hand-block printing on fabrics like mulmul cotton and chanderi silk, Moora modernizes saree culture for everyday wear through functional, youthful innovations like pre-draped "1-minute" sarees and sarees with pockets.
WHAT WE DID
Partnered with Jaipur-based saree label Moora to lead their digital visual communication and premium festive packaging. Over an extended engagement, I directed and designed social content, Meta ad campaigns, web banners, and collection launches reflecting the brand’s raw, youthful spirit. In parallel, I developed their celebratory unboxing experience—crafting a deep-green and gold packaging suite complete with custom illustrations, folding inserts, and brand collateral.
Moora is a contemporary saree brand collaborating with rural artisans across India. Specializing in traditional hand-block printing on fabrics like mulmul cotton and chanderi silk, Moora modernizes saree culture for everyday wear through functional, youthful innovations like pre-draped "1-minute" sarees and sarees with pockets.
WHAT WE DID
Partnered with Jaipur-based saree label Moora to lead their digital visual communication and premium festive packaging. Over an extended engagement, I directed and designed social content, Meta ad campaigns, web banners, and collection launches reflecting the brand’s raw, youthful spirit. In parallel, I developed their celebratory unboxing experience—crafting a deep-green and gold packaging suite complete with custom illustrations, folding inserts, and brand collateral.
Summer Refresh Challenge: Seasonal Packaging - Coca-Cola, Sprite & Thums Up
BRIEF
The project called for a cohesive, limited-edition summer packaging range across three iconic beverage brands: Coca-Cola, Sprite, and Thums Up. The goal was to transform traditional beverage cans and bottles into seasonal expressions of energy, heat, and icy refreshment that instantly grab attention on retail shelves and digital feeds. The creative challenge was injecting bold, sun-drenched seasonal flair while keeping the distinct heritage, personality, and core brand equity of each soft drink intact.
WHAT WE DID
Seasonal Packaging Concepts: Conceptualized and designed limited-edition label/can art for Coca-Cola, Sprite, and Thums Up tailored specifically around themes of summer heat, chilled relief, and outdoor vibes.
Brand Harmonization: Maintained brand guidelines and recognizable visual cues (Coca-Cola red, Sprite lemon-lime green, and Thums Up's bold red-and-blue energy) while integrating fresh, summer-inspired graphics.
Motion Graphics & Campaign Assets: Produced animated promo clips and dynamic video compositions to demonstrate how the packaging naturally translates into social media ads and digital billboards.
The project called for a cohesive, limited-edition summer packaging range across three iconic beverage brands: Coca-Cola, Sprite, and Thums Up. The goal was to transform traditional beverage cans and bottles into seasonal expressions of energy, heat, and icy refreshment that instantly grab attention on retail shelves and digital feeds. The creative challenge was injecting bold, sun-drenched seasonal flair while keeping the distinct heritage, personality, and core brand equity of each soft drink intact.
WHAT WE DID
Seasonal Packaging Concepts: Conceptualized and designed limited-edition label/can art for Coca-Cola, Sprite, and Thums Up tailored specifically around themes of summer heat, chilled relief, and outdoor vibes.
Brand Harmonization: Maintained brand guidelines and recognizable visual cues (Coca-Cola red, Sprite lemon-lime green, and Thums Up's bold red-and-blue energy) while integrating fresh, summer-inspired graphics.
Motion Graphics & Campaign Assets: Produced animated promo clips and dynamic video compositions to demonstrate how the packaging naturally translates into social media ads and digital billboards.
Willow & Hearth — Artisan Coffee House & Roastery Identity
BRIEF
Willow & Hearth sought a complete visual identity that embodied the warmth, comfort, and authenticity of a neighborhood gathering place. The primary challenge was crafting an aesthetic that felt warm and welcoming without leaning too playful or overly casual, preserving a refined, professional craft roaster feel. The system needed to communicate ethical sourcing and sustainability through a grounded, earthy visual language translated seamlessly across physical café collateral and digital spaces
WHAT WE DID
Developed the full visual identity system, establishing guidelines for typography, composition, and an organic, earth-toned color palette reflecting nature and sustainability.
Logo System & Marks: Created a balanced, refined mark designed to anchor both the storefront ambiance and retail coffee packaging.
In-Store Collateral & Posters: Designed branded posters and café art to reinforce community values and create an inviting atmosphere within the physical space.
Willow & Hearth sought a complete visual identity that embodied the warmth, comfort, and authenticity of a neighborhood gathering place. The primary challenge was crafting an aesthetic that felt warm and welcoming without leaning too playful or overly casual, preserving a refined, professional craft roaster feel. The system needed to communicate ethical sourcing and sustainability through a grounded, earthy visual language translated seamlessly across physical café collateral and digital spaces
WHAT WE DID
Developed the full visual identity system, establishing guidelines for typography, composition, and an organic, earth-toned color palette reflecting nature and sustainability.
Logo System & Marks: Created a balanced, refined mark designed to anchor both the storefront ambiance and retail coffee packaging.
In-Store Collateral & Posters: Designed branded posters and café art to reinforce community values and create an inviting atmosphere within the physical space.
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