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Willow & Hearth — Artisan Coffee House & Roastery Identity
Client
Willow & Hearth
Type of Client
Community-Driven Artisan Coffee House & Micro-Roastery (Seattle-based)
Category
Visual identity, Packaging, Motion Design
BRIEF
Willow & Hearth sought a complete visual identity that embodied the warmth, comfort, and authenticity of a neighborhood gathering place. The primary challenge was crafting an aesthetic that felt warm and welcoming without leaning too playful or overly casual, preserving a refined, professional craft roaster feel. The system needed to communicate ethical sourcing and sustainability through a grounded, earthy visual language translated seamlessly across physical café collateral and digital spaces
WHAT WE DID
Developed the full visual identity system, establishing guidelines for typography, composition, and an organic, earth-toned color palette reflecting nature and sustainability.
Logo System & Marks: Created a balanced, refined mark designed to anchor both the storefront ambiance and retail coffee packaging.
In-Store Collateral & Posters: Designed branded posters and café art to reinforce community values and create an inviting atmosphere within the physical space.
