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Moora — Digital Marketing & Festive Packaging
Client
Moora
Type of Client
Fashion / Artisanal Ethnic Wear & D2C E-commerce
Category
Art Direction, Meta Ads, Reels
BRIEF
Moora is a contemporary saree brand collaborating with rural artisans across India. Specializing in traditional hand-block printing on fabrics like mulmul cotton and chanderi silk, Moora modernizes saree culture for everyday wear through functional, youthful innovations like pre-draped "1-minute" sarees and sarees with pockets.
WHAT WE DID
Partnered with Jaipur-based saree label Moora to lead their digital visual communication and premium festive packaging. Over an extended engagement, I directed and designed social content, Meta ad campaigns, web banners, and collection launches reflecting the brand’s raw, youthful spirit. In parallel, I developed their celebratory unboxing experience—crafting a deep-green and gold packaging suite complete with custom illustrations, folding inserts, and brand collateral.
