Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Summer Refresh Challenge: Seasonal Packaging - Coca-Cola, Sprite & Thums Up
Client
Coca Cola
Type of Client
FMCG / Beverage & Refreshment
Category
Packaging, Social Media, Ads
BRIEF
The project called for a cohesive, limited-edition summer packaging range across three iconic beverage brands: Coca-Cola, Sprite, and Thums Up. The goal was to transform traditional beverage cans and bottles into seasonal expressions of energy, heat, and icy refreshment that instantly grab attention on retail shelves and digital feeds. The creative challenge was injecting bold, sun-drenched seasonal flair while keeping the distinct heritage, personality, and core brand equity of each soft drink intact.
WHAT WE DID
Seasonal Packaging Concepts: Conceptualized and designed limited-edition label/can art for Coca-Cola, Sprite, and Thums Up tailored specifically around themes of summer heat, chilled relief, and outdoor vibes.
Brand Harmonization: Maintained brand guidelines and recognizable visual cues (Coca-Cola red, Sprite lemon-lime green, and Thums Up's bold red-and-blue energy) while integrating fresh, summer-inspired graphics.
Motion Graphics & Campaign Assets: Produced animated promo clips and dynamic video compositions to demonstrate how the packaging naturally translates into social media ads and digital billboards.
