COCA COLA SUMMER PACKAGING
PACKAGING / MOTION / VISUAL DESIGN / MARKETING
ABOUT SUMMER PACKAGING AT COCA COLA
At Coca-Cola, we're excited to unveil our vibrant summer packaging, designed to bring a refreshing twist to your favorite beverages. Our summer collection not only captures the essence of sunny days and good times but also serves as a reminder of the joy that a simple sip can bring. Our innovative designs celebrate the spirit of summer, making each bottle feel like a celebration of life's most delightful moments. Enjoy Coca-Cola in festive style and share the happiness with friends and family this season!
ABOUT THE PROJECT
The brief was was to design a limited-summer edition summer packaging for coca cola products(coca-cola, sprite and thums-up) that instantly communicates refreshment, coolness and bold attitude. The goal is to grab attention on shelves and digital spaces(Reels, Stories and ads), while aligning with coca cola's identity as the ultimate drink to clear the heat.
Target Audience :
Gen Z & Milennials (16-30 years)
Trend-Driven, Social-media active, Summer - outing crowd
Looking for something fun, light, cool and share-worthy.
